The Main Thing

The Main Thing you need to understand from this chapter is that yes, all organizations are alike in some limited ways. However, organizations differ according to their age, their structures, and their communication patterns. You must understand your organization in terms of those three facets.

This Chapter will provide you with two levels of understanding - a basic level, and an advanced level. We provide you with both because people's needs differ. Both are effective, one is just more in-depth (if you are ready for it).